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Yahoo!

Yahoo! Ratecard 2002 PVS=Page Views CPM = Cost per thousand Page Views Effective from 1st January 2002 Ratecard in euros

	CPM $
Homepage	3,261 $
(min. 1 Slot of 200.000 pvs one week)
Text link	16.304,3 $
Run of Yahoo	21,7 $
Run of directory	21,7 $
Run of category	27,1 $
RUN ON FIXED CATEGORY	CPM $
Bussines and Economy	32,6 $
Run of Subcategory	32,6 $
RUN OF FIXED SUBCATEGORY	CPM $
Bussines and Economy	38 $
Run of Search	16,3 $
Key Words	59,8 $
> 500 PVs/month
Key Words	135,8 $
< 500 PVs/month (3 words)
VERTICALS	CPM $
Mail	16,3 $
Address book	16,3 $
Briefcase	16,3 $
Chat	16,3 $
(fixed room $21,7)
Greetings	16,3 $
Invites	16,3 $
Messenger	16,3 $
People	16,3 $
Photos	16,3 $
Auctions	27,1 $
Calendar	27,1 $
Classifieds	27,1 $
Lottery	27,1 $
Clubs	27,1 $
(fixed room $32,5)
Astrology	27,1 $
Celebrities	27,1 $
Software	27,1 $
Geocities	27,1 $
Weather	27,1 $
Games and entertaiment guide	27,1 $
Finance	32,6 $
Full coverage	32,6 $
News	32,6 $
Mobile	32,6 $
Spots	32,6 $
My Yahoo	32,6 $
Autos	32,6 $
Travel	32,6 $
Employment	32,6 $
Yahoo! Delivers	0,19 $
(Direct Marketing to users with a determinated profile)
Minimum spend per month is $800	No taxes include
Prices subject to change in exchange rate

 

Discount for total volume of sales for each ad contract in Yahoo! and for contracts covering less than 1 year

 

2% over 10.800 dollars
4% over 32.400 dollars
6% over 64.900 dollars
8% over 97.300 dollars
10% over 135.130 dollars
The % of discount on purchase volume will apply based on the duration of the campaign.
The % of discount will be applied over the gross rate, before applying the agency commission.
10% discount agency.
In order to receive information about rates for promotions, sponsorships and special events, contact the commercial department.